Conducting Market Essay Example | Topics and Well Written Essays - 500 words

Conducting Market - Essay Example The aim in conducting market research is to clearly establish the awareness in the consumers as well as, increase their knowledge so as to influence the decision making and perceptions towards the product presented. In this respect, the course of this study proved notably very key in its focus. Notably, the study focused completely on the product, which is space tourism. The study identified that the consumer needs to have the expected awareness, of the product. Thus, the study focused on establishing the existing awareness of the product among the consumers, then proceeded accordingly, to evaluate the market and its coverage. The study proved very enlightening to my knowledge, particularly on the existence of space tourism, which incorporates taking ride on a hot air balloon, to view the earth surface from above. This essay stresses that  in contribution to my knowledge on market research, I observe that the structure and procedure of the study is accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life. This reflects the influence of the study on my decision making towards the product. In this respect, marketing research achieves the purpose to create awareness as well as, increase knowledge on consumers; hence, influencing their decision making towards the product offered in the market.